Beginning with the launch of the Madison Symphony Orchestra’s 100th anniversary season in the spring of 2025, print, broadcast, social media, billboards, airport kiosks, print and online advertising campaigns were designed to maximize subscriptions and single ticket sales.READ MORE
This presentation mirrors what I shared in a session at the 2025 League of American Orchestra’s Conference featuring the 2025-2026 brochure and ads created and published in support of the Madison Symphony Orchestra’s 100th Anniversary season launch campaign in the spring of 2025. READ MORE
This suite of published MSO print ads is part of a presentation I created for the League of American Orchestras Conference in June 2022. The session featured stories about how symphonies responded to the global pandemic that caused the cancellation of in-person live performing arts events in March 2020 through the fall of 2021.READ MORE
I’m honored to have contributed to the Madison Symphony Orchestra as a leadership team member for nearly 10 years — overseeing a brand refinement initiative — creating logos, typography, colors, taglines, digital art, and business cards.READ MORE
This video was presented at a Camp Chance fundraising dinner at San Rafael Joe’s. It was shown in two sections — first, images and video clips from the 2017 camp, then a compilation of select interviews of camp participants over the last few years — retrospective style. READ MORE