I’m honored to have contributed to the Madison Symphony Orchestra as a leadership team member for nearly 10 years — overseeing a brand refinement initiative — creating logos, typography, colors, taglines, digital art, and business cards.
The identity reflects a stronger, consistent, and more contemporary image. Brand extensions applied to John DeMain’s 25th and 30th anniversaries, Overture Concert Organ, and Madison Symphony Orchestra League art. The identity further developed with vibrant new icons and themes to celebrate MSO’s 100-year anniversary. Shown is an identity guide that highlights key elements of the refreshed brand.