This suite of published MSO print ads is part of a presentation I created for the League of American Orchestras Conference in June 2022. The session featured stories about how symphonies responded to the global pandemic that caused the cancellation of in-person live performing arts events in March 2020 through the fall of 2021.
The examples shown are a window into how the MSO pivoted using imaginative ideas to keep its community of donors, musicians, and audiences connected and engaged with stories including print ads, videos, direct mail, emails and social media. Key slides are shown using select print ads that were part of the campaign.