Beginning with the launch of the Madison Symphony Orchestra’s 100th anniversary season in the spring of 2025, print, broadcast, social media, billboards, airport kiosks, print and online advertising campaigns were designed to maximize subscriptions and single ticket sales.

I am grateful to have served as Director of Marketing for this amazing brand for nearly 10 years and the opportunity to contribute to MSO’s brand evolution. Presented here are select published print ads introducing and supporting the 100th Anniversary Season that appeared April 2025 through early 2026.